Cage Potato has a really good interview up from Monte Cox where he talks about his new promotion Adrenaline MMA, Affliction, and even a little about DREAM. One of the affirmations that he did give was that Adrenaline will be smaller to start and work its way up.

Do you think the MMA world is really diversifying in that sense, or have we yet to reach the market saturation point? Will the UFC stay the biggest show in town?

The UFC is still number one. Nowhere can you go and make more money. As far as whether some of these other companies are still going to be around in a few months, like the IFL and Elite XC, you know, I hope so. I like these other companies, but they wanted to take on the UFC, and that’s crazy. You’re not going to take on the UFC. All I can tell you is that Adrenaline will still be around because we’re not going to dump $40-50 million into it and lose our ass right off the bat.

It seems like you’re really relying on the local appeal of your cards as a draw in the Midwest. Is that your plan, to stay in the Midwest and push local fighters and depend on ticket sales to get you through?

I have to. I don’t have TV. I might get something like an HDNet, but that’s not money. That’s breaking even. Take a look at the WEC. They never drew more than 2,000. Then they get Urijah Faber and they decide to go to Sacramento and they get a huge draw. I have to depend on grass roots marketing and local appeal and stuff like that. I’m not going to take all these Midwest guys and go do a show in San Diego. That wouldn’t make sense.

I have sixty fighters and I promote about sixty shows a year all over, with Extreme Challenge and XFO and like that. I’ve always been busy. Just doing Adrenaline and doing around three shows a year, I could do that in my sleep.

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